process between your business and your customers. Products and/or Services, focus on the uniqueness of your product or service and how the customer will benefit from using the products or services you're offering. Does the packaging meet all regulatory requirements (such as labeling)? If so, describe it in this section of the marketing plan. Every business attracts a certain set of customers. Consider: Trade shows - Trade shows can be incredibly effective promotion and sales opportunities - if you pick the right ones and go equipped to put your promotion plan into action.
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In a direct distribution channel, the product or service goes directly from the manufacturer to the consumer. Your overall marketing objectives should state the goals you intend to achieve with your marketing strategies. This procedure determines the effectiveness of each activity. You'll also want to read: Other Promotion Activities But If you plan to teach a course, sponsor a community event, or conduct an email campaign, you'll want to include it in your advertising and promotion plan. . (How long will it take to get your product or service to your customer?) If your business involves selling a product, you should also include information about inventory levels and packaging in this part of your marketing plan. What distribution channel is going to be used? The marketing plan section of the business plan explains how you're going to get your customers to buy your products and/or services. After all, no business is too small for customers or clients.